Internet use picking up across income segments
An IAMAI and IMRB reveals that internet usage has seen an increase in small towns and cities in India. More importantly, internet use is picking up across income segments due to availability, affordability and literacy. The lesser affluent segments (Socio Economic Categories C, D, E) account for nearly 35% of the internet users. However, internet penetration is still very low in India.
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Buy and Download Editable PPT on Internet Penetration in India
