India is a major book publishing country. With more than 15,000 publishing houses generating content in more than 24 regional languages, India is a huge market. Post the IT boom, the traditional publishers in India have entered the ePublishing market with various products. Today the Indian publishers produce a large amount of ePublications catering to two broad market segments:
(a) Indians readers
(b) Outsourcing industry, for which Indian firms offer eProducts and Services
The ePublishing outsourcing industry is estimated to be worth US $1.2 billion by 2012, as per a Value Notes report “Offshoring in the Publishing Vertical – 2009”. The industry is expected to grow by 35 percent despite the current economic scenario. India is set to emerge as a strong editorial and ePublishing base in the future. While the Indian ePublishers are producing content for Indian consumers, global publishers are outsourcing their ePublishing services to Indian firms. This trend may actually lead to acquisitions of local firms. With emerging players acquiring market presence, new clients and capabilities, the trend is set to grow.
Indian ePublishers predominantly cater to the academic, research, engineering, finance and
Government sectors. The scope and the segments in ePublishing will probably expand in the future. At the same time, Indian users still prefer printed content and the infrastructure to access and use digital content is yet to be made conducive or robust in India.
The role of 3D in ePublishing is emerging in specific market segments in India. Academic institutions find 3D ePublications such as eManuals, learning aids and 3D course content as a more effective method of teaching. Manufacturing companies find 3D eProducts to be cost effective delivery mediums to impart training for their product and maintenance teams through instruction guides and manuals.
With Internet marketing yielding fast results and high revenue, many Indian companies are using ePublishing as an effective platform for direct marketing.. The constant availability of their eProducts to a global audience and the reduction in the time-to-market window coupled with low costs are key advantages offered by ePublishing. With media companies also establishing their presence in the Internet ePublishing space, it is easier for firms to publicize their products and services through their online portals.
The ePublications market is in its nascent stage in India and is poised for rapid growth in the future. Download the report on ePublishing in India at: http://www.india-reports.com/summary/Publish.aspx
